Businesses are increasingly relying on AI-driven marketing platforms like Glue to accelerate revenue generation and enhance customer engagement. As technology evolves and companies scale, however, questions about data security become increasingly important. For companies, especially, finding the balance between maximizing technology’s potential and safeguarding customer data is essential.
At Glue, we understand that our customers trust us with their most valuable asset: their data. To honor that trust, we’ve designed our company and platform with security at its core, ensuring businesses in industries such as retail, food, fashion, and e-commerce can harness the power of AI without concerns about data exposure or risk.
When considering data security, businesses often ask, “Should we be running on a private server?” It’s an understandable question, and one that requires a deeper understanding of the available options.
A private server refers to an infrastructure where a physical or virtual machine is dedicated exclusively to one client. This setup provides maximum control over the environment. Clients can customize every aspect of the server and enjoy the isolation of not sharing it with other companies, reducing the potential attack surfaces. It can also be easier to comply with specific regulatory requirements.
However, private servers come with their own set of challenges. They are expensive, requiring dedicated hardware, regular maintenance, and monitoring. In addition, they place a significant staffing burden on clients, who must manage the health, security, and uptime of the server. Furthermore, scaling private servers to accommodate business growth can be slow and costly compared to cloud-based solutions.
For industries such as healthcare or banking, where strict regulations require extreme control over sensitive data, private servers are often necessary. However, for industries like retail, fashion, and SaaS—some of the sectors Glue serves—the added complexity and cost of private servers don’t offer substantial security advantages.
In contrast, Glue operates on a modern shared server infrastructure that employs world-class security practices. Each customer’s data is securely isolated, with no mixing or overlap between accounts. All data can be returned to the customer and permanently deleted from our servers upon request. This shared approach not only ensures security and privacy but also enables cost-efficiency and rapid scaling as customer needs evolve—keeping the platform accessible for businesses of all sizes.
Additionally, our cloud-native technologies enable us to scale quickly, ensuring that customers receive uninterrupted service as their demands grow. Importantly, our hosting environment is managed specialists focused on maintaining security, optimizing performance, and ensuring uptime. In a shared server environment, security is not a secondary concern but a fundamental design principle, implemented through layered protections and proactive monitoring. This enables Glue to provide a secure, scalable, and cost-effective solution for our customers.
At Glue, we implement a defense-in-depth strategy to safeguard customer data. This multi-layered approach includes robust encryption methods, access management protocols, and regular security audits.
First and foremost, we encrypt all customer data. Data in transit is protected using industry-standard TLS protocols, ensuring it remains secure as it travels across networks. For data at rest, we employ AES-256 encryption, the same level of protection trusted by financial institutions. This ensures that even if unauthorized access is somehow gained, the data remains unreadable.
Access management is another critical component of our security strategy. We use Role-Based Access Control (RBAC), which limits access to customer data based on the specific needs of employees. This ensures that only authorized personnel can interact with sensitive information. Additionally, we require Multi-Factor Authentication (MFA) for accessing internal systems, providing an additional layer of protection. To maintain transparency, we log and monitor every access event, creating a comprehensive audit trail for accountability.
Our security efforts also include regular assessments and testing. We conduct audits to uncover potential vulnerabilities, where we identify weaknesses before malicious actors can exploit them. Additionally, our internal teams perform ongoing code reviews and system evaluations to ensure that our security protocols remain up-to-date and effective.
We also provide our customers with legal protections, reinforcing our technical security measures. Our customer agreements include non-disclosure agreements (NDAs) that ensure the confidentiality of their data. For clients who require additional assurances, we offer Data Processing Addendums (DPAs), formal agreements that outline how we handle and protect customer data. These legal safeguards, combined with our operational security measures, ensure that customer data is treated with the highest level of respect and care.
Glue is committed to maintaining the highest standards of data privacy and security. We have achieved or are working towards the following certifications and compliance standards:
These certifications and compliance measures reflect our dedication to protecting customer data and upholding privacy standards across different jurisdictions.
In modern SaaS environments, security is a shared responsibility between the service provider and the customer. At Glue, we are responsible for securing the infrastructure, platform-level controls, encryption, access management, and conducting regular audits. Our customers, on the other hand, are responsible for securing their user credentials, configuring internal access controls, and following best practices for data hygiene, such as using strong passwords and regularly updating access permissions.
By working together, we can create a security model that scales with our customers’ needs while keeping their data protected. This collaboration between Glue and our customers is key to ensuring a secure environment that fosters growth and innovation.
It’s important to note that while Glue currently operates in industries where data sensitivity is typically lower than in sectors like healthcare or government, we are fully capable of serving those regulated industries—and when we do, we will apply the appropriate standards such as HIPAA or HITRUST. Our platform serves businesses where the goal is to understand customer behavior, optimize marketing efforts, and drive growth. For these industries, the shared server model offers the best balance of security, cost-efficiency, and scalability.
Our customers can benefit from the resilience and redundancy provided by our shared infrastructure, which is designed to keep operations running smoothly even in the event of technical issues. Additionally, shared servers allow Glue to innovate rapidly—rolling out new features, fixing bugs, and enhancing performance without delay. This agility is critical for companies in fast-moving industries that rely on marketing and engagement data to drive their business decisions.
Many businesses mistakenly believe they must choose between protecting customer data and increasing revenue through advanced technology. At Glue, we believe this is a false dichotomy. We’ve designed our platform to provide both robust security and the power of AI-driven marketing. By integrating security into the very foundation of our platform, we enable our customers to:
We believe that by protecting what matters most—customer data—our clients can confidently focus on growing their businesses in the digital economy.
Data security is a non-negotiable priority. However, security should not come at the expense of innovation, scalability, or efficiency. Glue has carefully designed a platform that allows businesses to leverage cutting-edge AI technology while maintaining rigorous security standards in a shared server environment.
Our customers can trust that their data is protected by robust technological safeguards, enabling them to focus on driving growth and innovation. At Glue, security is not just a feature—it’s the foundation of everything we do.
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