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Company

About
Glue is the AI workspace for B2C revenue teams
Purpose-built for DTC and ecommerce brands

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Glue empowers modern marketers with the leverage of AI to do the work of entire growth departments—faster, smarter, and more profitably. Inspired by how Cursor redefined developer productivity, Glue brings the same paradigm shift to revenue operations: one operator, one interface, full-funnel control.

Our core focus is helping direct-to-consumer (DTC) and ecommerce businesses unlock sustainable, compounding growth. From paid acquisition and A/B testing to lifecycle retention and revenue diagnostics, Glue handles every layer of the growth stack in one intelligent system. Whether you're running a Shopify storefront or managing a complex ecommerce funnel, Glue gives you the tools to test, optimize, and scale with AI speed and precision.

Developed by MindLight Tech Inc., Glue is the result of years of embedded field research, technical innovation, and product iteration across DTC, SaaS, and AI-native ecosystems. Our goal is simple: to put powerful AI systems into the hands of real marketers so they can focus on what matters—strategy, creativity, and results.

Vision

To empower humans with tools that think and work as fast as they do.

The digital marketing landscape is flooded with tools—but few offer clarity. Teams are forced to jump between spreadsheets, dashboards, and disconnected platforms just to manage daily operations. Glue replaces all of that with one intelligent interface that connects the dots, automates execution, and adapts in real time.

AI should never replace human creativity—it should multiply it. We see a future where marketers orchestrate intelligent systems, set strategic goals, and steer growth through insight, not guesswork. Glue is their control panel.

Mission

To make growth accessible, intelligent, and scalable for every marketer on Earth.

We believe every marketer—regardless of team size—should have access to powerful AI systems that were once reserved for enterprise giants. Glue is built to democratize growth: a full-stack workspace that collapses complexity, activates data, and runs revenue operations with unmatched speed and precision.

We exist to remove barriers between intent and execution, turning smart ideas into scaled outcomes—automatically.

Values

Human-Centered AI

We build systems that serve people. Glue doesn't replace marketers—it empowers them.

First Principles Always

We rethink marketing workflows from the ground up, not by copying what came before.

Performance is the Product

Everything we build is measured by one outcome: revenue growth for our users.

Transparency & Trust

We earn trust by making AI actions explainable, goals measurable, and pricing aligned with customer success.

Speed with Purpose

Glue is built for execution at scale—but never at the cost of strategic thinking. We move fast to unlock deeper thinking, not to avoid it.

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