A national consumer goods brand unlocks revenue by replacing fragmented ad workflows with AI-led optimization
Industry
Consumer Packaged Goods (CPG)
Platform Used
Glue’s AI Performance Marketing Module
in ROAS across Meta and Google Ads
Reduction in non-performing ad spend
Increase in weekly A/B tests executed (compared to manual baseline)
— VP of Growth at a National CPG Brand
The Challenge
The CPG brand—a fast-growing national player in the wellness snacks category—was spending heavily across Google and Meta Ads, but lacked clear attribution and insight into what was actually driving returns.
They were running
Despite increasing media budgets by 40% YoY, blended ROAS was declining. They suspected bugs in the Google account, but without a dedicated media buyer or analyst in-house, they had no clear way to debug, optimize, or scale efficiently.
The Outcome
After onboarding Glue, the brand connected their ad accounts, website events, and historical conversion data. Within 72 hours, Glue’s Performance Marketing Agent delivered a diagnostic report highlighting
Glue’s AI Agent didn't stop at diagnosis. It recommended and executed rapid-fire experiments, including
Within 60 days, the results were measurable
The brand originally treated paid media as a necessary expense but had no optimization layer. By plugging in Glue, they unlocked full-funnel visibility—from clicks to conversions—and a system that didn’t just suggest changes, but made them.
“Before Glue, we were guessing what worked and hoping performance held up. Now we run more tests in a week than we used to in a month—and we’re not relying on an agency to do it.”
Glue’s AI Revenue Agent connected to
In the first phase, the Agent
In the second phase, the Agent
The CPG brand saw ROI across three key dimensions
| Metric | Before Glue | After 60 Days |
|---|---|---|
| Meta Ads ROAS | 0.6x | 1.4x |
| Google Ads ROAS | 0.7x | 1.3x |
| Non-Performing Spend | 41% | <12% |
| A/B Tests per Week | 2 | 9 |
| Time to Launch New Campaign | 6–8 days | <24 hours |
This shift from reactive to proactive performance marketing created a self-optimizing system that made decisions at the speed of data, not agency check-ins.
Glue enabled the CPG brand to compete with the speed, insight, and testing cadence of enterprise growth teams—without hiring a single marketer. By replacing tool sprawl and lagging workflows with a full-stack AI Agent, the brand transformed its ad spend into a measurable, scalable revenue engine.
“Glue became our most valuable hire—and it isn’t even human.”
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